5 Reasons Social Media is essential for SEO

What does social media have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. While social media has become an increasingly popular channel for marketing in recent years, most businesses have yet to take advantage of the potential of it. This is crucial to consider if you’re planning to invest in SEO. While the benefits of using social media may not be immediately apparent, they are vital for SEO help. Here are five reasons social media is crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for quite some years now. Social engagements occur the time when people share, like, comment, 30470 share, or tweet about content. Content with more social engagements is likely to have more social signals. Search engines analyze these social signals, and consider it a quality factor when ranking content. It’s a method of determining what content people find useful and what their algorithm decides is top-quality. Content can also be indexed instantly if it’s receiving a lot of social interactions.

2) Link Building

The days of going out and asking for websites to link to your site. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating quality content that is relevant. What is the best way to reach websites that will link to your website, even if the request is thought to be «unnatural»? Social media is the answer. Social media allows you to expose your content to of relevant groups of people who may be convinced to link to it in the event that it is worthy of linking to. They will also be able to share your content with other people, increasing your influence.

3) Amplification of content

You can create all the top-quality content you like however, it will not get any traction without amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it can only be able to reach people who are in your database of marketing. The possibility of reaching new audiences is through social media. If you share your content, your following will connect with their friends if they find it useful. They will also be able to share your content with their followers, thereby increasing your reach. As a result, you get a lot of relevant traffic and inbound links, as well as social signals , and brand awareness All of these are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines will use your brand’s name and reputation to determine the quality of your site and how reliable it ought to be in their ranking algorithms. Social media helps to build brand awareness and increases the quality of the quality of your content. Google calls this co-citation. Building these co-citations through social media can improve Google’s trust and confidence in your web page and also assist by using branded search terms.

5) Social Indexing

Search engines have been indexing the social media pages for a few years now which means that they appear on the search results pages. This enables your brand to be displayed on search results when you type in branded search queries that are not limited to just your own website. It’s even more effective. Individual tweets on Twitter were initially indexed and included in search results too which gave another means to get your content noticed in search. That was only temporary for a few months until Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.