5 Reasons Social Media is essential for SEO

What does social media have to relate to SEO? At MWI, we get many of these inquiries from potential and current clients. While social media has become a growing channel for marketing in recent times, many businesses have yet to profit from the potential of it. This is especially important when you’re investing in SEO. The creation and management of social media accounts is crucial to support SEO efforts, although the benefits may not be immediately apparent. Here are five reasons social media is vital to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long period of time. When people share content via Twitter, Facebook or comment on the content that is known as a social engagement. The more social engagements your content has, the more social signals you can build for your website. Search engines evaluate these social signals and use it as an indicator of quality when ranking content. This is a way for search engines to identify what content people consider to be most valuable and what their algorithm deems good quality. If a piece of content receives a lot of social engagement It can be quickly classified.

2) Link Building

There are no more days of soliciting websites to link to your site. With the advent of Google’s Panda and Penguin algorithms, SEOs are forced to perform link building in the traditional way to create quality content that is worthy of linking. How do you reach websites who are willing to link to your content, when they are considered «unnatural»? Social media is your answer. Social media can help you expose your content to of people who are interested and could be influenced to link to it if it’s worth linking to. These people may also be able to share your content with their network, further increasing the influence of your content.

3.) Content Amplification

No matter how top-quality the content you publish, it’s not going to gain traction unless you amplify it. Sure, email marketing is an excellent method to amplify the content, but it’ll only reach those in your marketing database. You can reach new audiences through social media. If you share your content, the people who follow you will spread it to their networks when they are satisfied with the content. Then those people will spread the word to their networks which will increase the reach of your content. Additionally, زيادة عدد ساعات يوتيوب you will gain relevant traffic as well as inbound linking, social signals, and brand awareness These can be used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Brand recognition and brand identity can inform search engines many things about the quality of your website as well as how much it is believed to be in its ranking algorithms. Apart from boosting the quality of your content, social media also helps to increase awareness of your brand. This is what Google refers to as a co-citation. Building these co-citations using social media can boost Google’s trust in your company website , and will also help with branded search queries.

5) Social Indexing

Search engines have been indexing social media sites for some time now so they can now appear on search result pages. This lets your company’s brand be displayed in search results for specific queries that aren’t limited to your company website. It gets even better. Individual tweets from Twitter were once indexed and shown in search results too which gave another means for your content to rank in the search results. However, it was only temporary, and Google stopped it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.