5 Reasons Social Media is essential for SEO

What do social media platforms provide in terms of SEO? At MWI, we get many of these inquiries from current and prospective clients. While social media has been a growing channel for marketing over the last few years, many businesses have yet to profit from it. This is particularly important to consider if you’re planning to invest in search engine optimization. While the benefits of social media may not seem immediately obvious, they are vital for SEO help. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines rely on online conversations as part of their ranking algorithms. Social engagements occur the time when people share, like, comment or share tweets on a piece of content. A piece of content with more social engagements will show higher social signals. Search engines measure these signals from social media, and then use them as an indicator of quality when ranking the content. This is a method for search engines to identify the most popular content and what their algorithm deems as high-quality. The content you’ve created can be immediately indexed in the event that it’s receiving lots of social interactions.

2) Link Building

There are no more days of going out and soliciting websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithm SEOs are now forced to build links the old fashioned way — create high quality content that is linked-worthy. How do you reach websites who are willing to link to your content, when asking them directly would be thought to be «unnatural»? Social media is your solution. Social media lets you share your content with people who are willing to share it with others, if it is worth linking to. People who share your content with others, increasing your influence.

3.) Content Amplification

No matter how top-quality the content you publish, it’s unlikely to achieve much success until you amplify it. Email marketing is a great way of amplifying the content you create, but it won’t get to those on your list of marketing contacts. You can also reach new audiences via social media. If you send your content out to your followers, they’ll share it with their own followers when they find it useful. This will cause them to share it with their following to increase your reach. As a result, you get lots of relevant traffic including inbound links, branding awareness and social signals These are all used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s image and recognition to judge the credibility of your website and how trustworthy it should be in their ranking algorithms. Social media is a great way to increase brand 비회원구매 awareness and amplifies your content. Google refers to this as co-citation. These co-citations can be developed by using social media to boost Google’s trust and assist with branded searches.

5) Social Indexing

Since the search engines index social media accounts, they are now showing on search results pages. This allows your brand to show up in search results for search queries that are branded and not limited to your company website. But it gets even better than that. Individual tweets from Twitter could be indexed and displayed in the search results. This allowed your website to be ranked higher in searches. It was temporary, however the deal was ended when Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.