5 Reasons Social Media is Important for SEO

What the heck does social media have to have to do with SEO? MWI receives this kind of information frequently from both current and potential clients. Social media is rapidly expanding channel of marketing that many companies have only started taking advantage of in the last few years, however it’s essential to utilize it in particular if you’re putting resources into search engine optimization. While the benefits of using social media may not be immediately obvious, they are crucial for SEO support. Here are five reasons social media is vital to SEO.

1) Social Media Signals

It is no secret that Google, Bing, and other search engines utilize online conversations in their ranking algorithms. A social engagement happens when people like, comment or share tweets about content. Content that has more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to measure what content is popular with users in comparison to what their algorithm determines to be of high quality. If a piece of content receives lots of social shares It can be quickly classified.

2) Link Building

There are no more days of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs must do link building the old fashioned way by creating high-quality content that is link-worthy. But how do you reach websites willing to link to your site if they are not directly approached as an «unnatural» link building technique? Social media is your solution. Social media allows you to publish your content to interested audiences who might be willing to share it with others, in the event that it’s worth linking to. These people will spread your content among others increasing your influence.

3) Content amplification

It doesn’t matter how high-quality the content you publish, it will not achieve much success in the absence of amplifying it. Email marketing is an excellent way to increase the reach of your content, but it’ll only reach the people in your marketing database. Social media enables you to expand your reach with your content. If you share your content with your followers, they will be sure to share it with their own followers when they find it useful. These people will then also share it with their friends and increase your reach. You’ll also get relevant traffic as well as inbound linking as well as social signals and brand تزويد لايكات يوتيوب recognition, all of which can be used by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Awareness & Signals

Brand identity and awareness can tell search engines much about the credibility of your website and the degree to which it should be respected in their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google calls this co-citation. These co-citations can be developed via social media in order to increase Google’s trust and help with the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing social media profiles for some time now, which means they now appear on search result pages. This allows your company to appear in search results for your branded search queries that are not limited to only your website. It gets even more effective. Individual Tweets from Twitter were once indexed and shown in search results as well providing another method for your website to be ranked in the search results. The service was temporary for a few months before Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.