5 Reasons Why Social Media is crucial for SEO
29.03.2023What do social media platforms provide in terms of SEO? At MWI, we get this a lot from current and prospective clients. While social media has been a growing channel for marketing over the last few years, many firms haven’t yet begun to profit from the potential of it. This is especially true to consider if you’re planning to invest in SEO. While the advantages of social media might not be immediately apparent, they’re essential for SEO support. Here are five reasons why social media is vital to SEO.
1.) Social Media Signals
It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some years now. When people share content via Twitter, Facebook or comment on a piece of content that is known as a social engagement. A piece of content with more social engagements is likely to have more social signals. Search engines evaluate these signals from social media, and use it as an indicator of quality when ranking the content. This allows search engines to identify what people find most useful and what algorithm they believe to be good quality. If an article is receiving lots of social engagement the content can be identified.
2) Link Building
There are no more days of soliciting websites to add links to yours. Google’s Panda/Penguin algorithms are forcing SEOs to build links the old-fashioned way: write high-quality content that is relevant. But how do you reach websites willing to link to your content , if they are not directly approached as an «unnatural» link building method? Social media is your solution. Social media allows you to post your content and share it with people who are willing to link to it, should it be worth linking to. They will also share your content with their network which will increase the impact of your content.
3.) Amplification of content
No matter how top-quality the content you publish, it’s not going to achieve much success until you amplify it. Sure, email marketing is an excellent way to increase the reach of your content, but it can only reach people within your marketing database. The possibility of reaching new audiences is via social media. If you share your content, those who follow you will connect with their friends when they are satisfied with the content. This will allow them to share your content with their followers, increasing your reach. In return, you earn lots of relevant traffic such as inbound links, branding awareness and social signals All of these are utilized by search engines in determining the quality of your content.
content amplification lifecycle
4.) Brand Awareness & Signals
Search engines use brand identity and awareness to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. Google refers to this as co-citation. Building these co-citations through social media can boost the trust Google has in your web page and also assist by bringing in search queries that are branded.
Search engines have been indexing social media sites for a number of years now which means that they show up in results pages for search engines. This lets your brand appear on search results when you type in branded search queries that are not limited to just your company website. It’s even better. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your website to be more prominent in searches. It was only temporary for a couple of months, موقع تزويد مشتركين until Google made the decision to stop it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.