5 Reasons Why Social Media is crucial for SEO

What exactly does social media have to relate to SEO? MWI gets these kinds of information from current and prospective clients. Social media is a rapidly growing marketing channel that most companies have only just begun using in the last few years, however it’s vital to take advantage of it — especially if you’re investing resources into SEO. While the advantages of social media might not be immediately obvious, they are crucial for SEO help. Here are five benefits of social media is crucial for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. A social engagement is when users like, share on, share or tweet on a piece of content. A piece of content with more social engagements will have more social signals. Search engines analyze the social signals they receive, and then use them as an indicator of quality when ranking content. It’s a way of evaluating the quality of content that people are able to use and what their algorithm decides is of good quality. If an article has a high amount of social engagement it will be immediately indexable.

2.) Link Building

There are no more days of going out and asking for websites to add links to your site. Google’s Panda/Penguin algorithms have forced SEOs to build links in using the old method: make top-quality content that’s relevant. How do you get in touch with sites who are willing to link to your website if asking them directly is thought to be an «unnatural» practice for building links? Social media is your answer. Social media allows you to post your content and share it with interested audiences who might be willing to share it with others, when it’s worthy of linking to. These people may also promote your content to their network and increase the reach of your content.

3) Content Amplification

You can write all the high quality content you want however it will not gain significant traction without the aid of amplification. Email marketing can be great method to boost content , post131543 but it can only reach those in your list of marketing contacts. Social media can help you expand your reach with your content. If you share your content with your followers, they will spread it to their own followers when they find it useful. These people will then share it with their following and increase your reach. As a result, you get a lot of relevant traffic such as inbound links, brand recognition and social signals All of these are utilized by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines will use your brand’s identity and awareness to determine the quality of your site and how trustworthy it should be within their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. This is what Google calls a co-citation. These co-citations are built through social media , which can help improve Google’s credibility and aid in the search engine’s branded searches.

5.) Social Indexing

Since search engines are able to index social media accounts, they are now showing as search results. This enables your brand to appear in search results for your branded search queries , which is more than the site of your business. But it gets even better than that. Tweets that were individual from Twitter could be indexed and were displayed in the search results. This allowed your site to rank higher in searches. This was just temporary for a couple of months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.