5 Reasons Why Social Media is Important for SEO

What do social media have to have to do with SEO? MWI gets the information frequently from both current and potential clients. Social media is a rapidly expanding channel of marketing that many companies have only started to take advantage of over the past few years, but it’s very important to leverage when you’re investing resources in search engine optimization. While the advantages of social media may not be immediately apparent, they’re crucial to SEO aid. Below are five reasons why social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their ranking algorithms for a long period of time. Social engagements occur when people comment, like or share a tweet about a piece of content. The more social interactions a piece of content has, the more social signals you send to your website. Search engines measure these social signals and use them as an indicator of quality when ranking the content. It’s a way to measure the content that people consider useful and what their algorithm decides is of high quality. Content can be immediately indexed if it’s receiving a lot of engagement on social media.

2) Link Building

It is long past the period when you could just solicit links from other websites. With the emergence of Google’s Panda and Penguin algorithms SEOs have to build links by hand — create high quality content that is linked-worthy. How can you get your content to websites that are willing to link to your site, if you ask them directly, which would be considered «unnatural»? Social media is your answer. Social media lets you expose your content to interested audiences who might be willing to share it with others, in the event that it’s worth linking to. People who be able to share your content with their network, further increasing the influence of your content.

3.) Amplification of content

You can create all the top-quality content you like however it will not gain any traction without amplifying it. Email marketing is a great way of amplifying content , but it can only be able to reach the people on your marketing list. Social media lets you increase the reach of your content. After you have shared your content, the people who follow you will spread it to their networks when they are satisfied with the content. These people will then recommend your content to their followers, thereby increasing your reach. In addition, you’ll gain relevant traffic through inbound linking social signals, inbound linking, and brand recognition and are used by search engines to make assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines will use your brand’s image and تزويد لايكات يوتيوب recognition to judge the credibility of your website and how trustworthy it needs to be for their ranking algorithms. Social media helps to build an image for your business and also boosts the content you publish. Google refers to this as co-citation. Building these co-citations using social media can boost Google’s trust in your company web page and also assist with branded search queries.

5) Social Indexing

Since the search engines are able to index social media sites and display them on search results pages. This allows your business to show up in search results for branded queries that are not limited to your company website. It’s even more effective. Individual tweets on Twitter were previously indexed and appeared in search results as well providing another method to ensure your content’s ranking in search. It was temporary, however it ended and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.