5 Reasons Why Social Media is important for SEO

What do social media have to do with SEO? At MWI, we get these questions frequently from our the current and potential clients. Social media is rapidly expanding marketing channel that many businesses have only recently begun to take advantage of over the past few years, however it’s crucial to make use of particularly if you’re investing efforts in search engine optimization. Although the benefits of social media might not be immediately apparent, they’re vital for SEO support. From the myriad of reasons to think about social media as part of your strategy for online Here are five reasons why it’s crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue in their ranking algorithms for some time. Whenever people tweet, like, comment or share the content that is known as a social engagement. The more social engagements your content has, the more social signals it will bring to your website. Search engines analyze the social signals they receive, paste1s.com and then use them as an element of quality when evaluating content. It’s a method of determining what content is popular with users in comparison to what their algorithm determines to be of high quality. If the content you’re looking at receives a lot of social interaction It can be quickly indexable.

2) Link Building

There are no more days of going out and asking for websites to link to yours. Google’s Panda/Penguin algorithms have forced SEOs to build links using the old method: make good quality content that is pertinent. How do you get in touch with websites that are willing to link to your content , if asking them directly is thought to be an «unnatural» link building technique? Social media is the answer. Social media allows you to share your content with appropriate audiences that are willing to link to it in the event that it’s worth linking to. They will also promote your content to others, increasing your influence.

3.) Content Amplification

No matter how top-quality your content is, it’s not going to be popular in the absence of amplifying it. Yes, email marketing is a great way to amplify the content, but it’ll only reach those in your marketing database. Social media enables you to expand your reach with your content. If you share your content, those who follow you will be able to share it with their followers should they find it valuable. These people will then promote your content to their followers, thereby increasing your reach. In return, you earn a lot of relevant traffic, inbound links, social signals and brand awareness All of which are utilized by search engines to assess the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it must be in their ranking algorithms. Social media helps to build brand recognition and boosts the visibility of your content. This is what Google refers to as co-citation. Co-citations can be created through social media , which can help improve Google’s credibility and aid in search results that are branded.

5.) Social Indexing

Search engines have been indexing the social media pages for a few years now which means that they appear in the search results pages. This allows your business to show up in search results for brand-related queries, which aren’t only restricted to your business’s website. But it gets even better than that. Tweets that were individual from Twitter were once indexed and displayed in the search results. This allowed your website to rank higher in searches. It was only temporary for a few months until Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.