5 Reasons Why Social Media is Important for SEO

What exactly does social media have to in relation to SEO? MWI gets this kind of information frequently from clients who are prospective or current. Social media is a fast expanding marketing channel that many companies have only just begun making use of in the last few years. However, it’s very important to leverage when you’re investing resources in search engine optimization. While the benefits of social media might not be immediately apparent, they’re crucial for SEO support. Out of the numerous reasons you should think about social media as part of your overall strategy to be online, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for some period of time. When people tweet, like or comment on the content they like that is known as a social engagement. The more the number of social interactions that a piece content is able to get, the more social signals you can build for your site. These social signals are used by search engines to determine the quality of the content. This allows search engines to decide the most popular content and also what they consider to be good quality. If the content you’re looking at receives a lot of social engagement, it can be instantly identified.

2) Link Building

There are no more days of going out and asking for websites to add links to your site. Google’s Panda/Penguin algorithm has forced SEOs to build links the old-fashioned way: write quality content that is relevant. How can you get your content to websites that will link to your website, even if the request is considered «unnatural»? Social media is the way to go. Social media enables you to present your content in front of people who are interested and could be in a position to influence them to link to your content when it’s worthy of linking to. People who promote your content to others and increase your reach.

3) Content amplification

You can write all the top-quality content you like, but it won’t gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify the content, but it’ll only reach those in your database of marketing. Social media can help you reach new audiences with your content. If you share your content, those who follow you will also spread it to their networks in the event that they find it helpful. The people who share it will recommend your content to their followers, increasing your reach. Additionally, you will gain relevant traffic, inbound linking, social signals, and brand awareness and can be used by search engines for content quality determination.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Brand recognition and brand identity can inform search engines much about the credibility of your site and the degree to which it should be trusted in its ranking algorithms. Social media helps to build an image for your business and also boosts the quality of your content. This is what Google calls a co-citation. These co-citations can be built through social media , which can help improve Google’s credibility and aid in search results that are branded.

5.) Social Indexing

Search engines have been indexing social media sites for a few years now which means that they appear in results pages for Wikipediaweb.com/index.php/User:AleishaWhitham search engines. This enables your brand to show up in search results for your branded search queries on more than just your own website. It gets even more effective. Tweets that were individual from Twitter were once indexable and displayed in search results. This allowed your website to be more prominent in searches. The service was temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.