5 Reasons Why Social Media is important for SEO

What the heck does social media have to relate to SEO? MWI receives this kind of information frequently from prospective and current clients. Social media is a rapidly expanding channel of marketing that many companies have only started making use of in the last few years, however it’s crucial to make use of particularly if you’re investing resources into search engine optimization. Although the benefits of social media may not seem immediately apparent, they’re vital for SEO help. Here are five reasons why social media is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue in their algorithm for ranking for a long years now. When people share content via Twitter, Facebook, comment or share a piece of content, this is called a social engagement. The more social engagements your content is able to get, the more social signals you send to your site. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating what content people find useful in comparison to what their algorithm determines to be of good quality. The content you’ve created can be immediately indexed whenever it’s attracting a significant amount of social interaction.

2) Link Building

It’s long gone from the time that you could go out and ask for links from other websites. With the advent of Google’s Panda and Penguin algorithm SEOs must do link building the old fashioned way and create content of high-quality that is linked-worthy. How do you get in touch with sites that would be willing to link to your content , if asking them directly is thought to be an «unnatural» link building method? Social media is your answer. Social media lets you post your content and share it with relevant audiences who may be willing to link to it if it is worth linking to. Those people will also share your content with their networks and increase the reach of your content.

3.) Content amplification

You can write all the high quality content you want, but it won’t gain any traction without amplifying it. Email marketing is an effective way to boost content, but it will only reach those in your marketing database. You can reach new audiences through social media. If you publish your content to your followers, they will spread it to their own followers in the event that they find it helpful. The people who share it will share your content with their followers, which will increase your reach. In return, you earn a lot of relevant traffic such as inbound links, social signals , and brand awareness All of these are used by search engines to determine the quality of content.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines can use brand Mmhsmassageme.com/index.php?page=user&action=pub_profile&id=4079163 identity and awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Alongside boosting your content Social media can also create brand awareness. Google calls this co-citation. Making these co-citations with social media can improve the trust Google has in your web page and also assist with branded search queries.

5.) Social Indexing

Search engines have been indexing social media accounts for a number of years now and this means that they show up in results pages for search engines. This lets your brand appear in search results for your branded search queries on more than the site of your business. It’s more than that. Individual tweets from Twitter were once indexed and were displayed in search results. This allowed your content to rank higher in the results of a search. However, it was only temporary it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.