5 Reasons Why Social Media is important for SEO

What does social media have to offer SEO? At MWI, we get lots of questions from our current and prospective clients. Social media is a rapidly expanding marketing channel that many companies have only just begun making use of in the last couple of years, yet it’s very important to leverage particularly if you’re investing funds into SEO. Setting up and managing social media accounts are important to assist in SEO efforts, although their benefits aren’t immediately apparent. Here are five reasons why social media is essential for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines use online dialogue in their ranking algorithms. If people tweet, سيرفر زيادة اشتراكات share, like or comment on the content it is referred to as a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines look at these social signals and use them as an index of quality when ranking the content. This is a way for search engines to decide what content people consider to be most valuable and what their algorithms consider high-quality. A piece of content could be immediately indexed whenever it’s attracting a significant amount of engagement on social media.

2.) Link Building

The days of asking for websites to link to your site. In the wake of Google’s Panda and Penguin algorithms SEOs are now forced to perform link building in by hand — create high quality content that is worthy of linking. How do you reach out to websites that are willing to link to your site, if asking them directly would be considered «unnatural»? Social media is the answer. Social media allows you to publish your content to relevant audiences who may be willing to link to it, in the event that it’s worth linking to. These people will share your content with others and increase your reach.

3.) Content amplification

No matter how top-quality the content you publish, it won’t achieve much success in the absence of amplifying it. Sure, email marketing can be an excellent method to amplify content, but it’ll only reach those in your database of marketing. Social media can help you connect with new audiences through your content. After you have shared your content, your following will also connect with their friends when they are satisfied with the content. These people will then share your content with their followers, thereby increasing your reach. As a result, you get many relevant visitors including inbound links, social signals and brand awareness These are all utilized by search engines to judge the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content Social media can also to increase awareness of your brand. This is what Google calls a co-citation. Building these co-citations through social media will help improve Google’s trust in your company site, as well as aiding with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing social media accounts since a while so they can now appear in results pages for search engines. This lets your company’s brand be listed in search results on specific queries that aren’t limited to your company website. However, it’s even more than that. Tweets on their own from Twitter were once indexed and included in search results. This allowed your site to rank higher in searches. It was only temporary for a couple of months, until Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.