5 Reasons Why Social Media is Important for SEO

What exactly does social media have to relate to SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is a rapidly expanding channel of marketing that many businesses have only begun using in the past few years. However, it’s essential to utilize it particularly if you’re investing resources into SEO. Setting up and managing social media accounts is important to assist in SEO efforts, although their benefits aren’t immediately apparent. There are many reasons you should think about social media as part of your overall strategy to be online Here are five advantages of it to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines rely on online conversation as part of their algorithm for ranking. A social engagement is when people like, comment on, share or tweet about a piece of content. Content that has more social engagements is likely to have more social signals. Social signals are utilized by search engines to determine the quality of the content. It’s a way of evaluating the content that people consider useful in comparison to what their algorithm determines to be good quality. A piece of content could also be indexed instantly whenever it’s attracting a significant amount of social engagement.

2) Link Building

It is long past the moment when you could simply get hyperlinks from other sites. Google’s Panda/Penguin algorithms have compelled SEOs to build links the traditional way: create good quality content that is pertinent. How do you get in touch with sites who are willing to link to your site if asking them directly is considered an «unnatural» link building technique? Social media can help. Social media can help you expose your content to of the right people, who could be in a position to influence them to link to your content if it’s worth linking to. People who share your content with others, increasing your influence.

3.) Content Amplification

You can write all the good-quality content that you wish to, but it won’t gain significant traction without the aid of amplification. Email marketing is an effective method to increase the reach of your the content you create, but it won’t get to those on your list of marketing contacts. The possibility of reaching new audiences is via social media. If you send your content out to your followers, they’ll also share it with their personal followings if they find it helpful. The people who share it will promote your content to their followers, تزويد مشاهدات يوتيوب thereby increasing your reach. In return, you will gain lots of relevant traffic such as inbound links, social signals , and brand awareness These are all used by search engines to judge the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines will use your brand’s identity and awareness to determine the quality of your site and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content social media can also help build brand awareness. This is what Google calls a co-citation. These co-citations are built by using social media to boost Google’s credibility and aid in the search engine’s branded searches.

5) Social Indexing

Search engines have been indexing the social media pages for some time now so they can now show up in the search results pages. This allows your company to be displayed on search results when you type in branded search queries that are not limited to only your website. It’s more than that. Individual tweets from Twitter were once indexable and displayed in search results. This enabled your content to be ranked higher in the results of a search. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.