5 Reasons Why Social Media is important for SEO

What can social media have to offer SEO? At MWI we hear many of these inquiries from the current and potential clients. Social media is a fast growing marketing channel that most companies have only started using in the last few years, but it’s crucial to make use of particularly if you’re investing resources in search engine optimization. While the benefits of using social media might not be immediately apparent, they’re crucial for SEO aid. Here are five benefits of social media is essential for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online dialogue as part of their algorithm for ranking for a long period of time. If people tweet, share, like or comment on a piece of content it is referred to as a social engagement. A piece of content that has the highest number of social engagements will be able to show more social signals. Search engines look at these social signals and then use them as an indicator of quality when ranking content. It’s a way of evaluating what content is popular with users over what their automated algorithm decides is top-quality. A piece of content could also be indexed instantly in the event that it’s receiving lots of social engagement.

2.) Link Building

It’s past the time when you could go out and ask for links from other websites. With the emergence of Google’s Panda and Penguin algorithms, SEOs are forced to do link building by hand — create high quality content that is linked-worthy. How do you reach out to websites that are willing to link to your site, if you ask them directly, which would be considered «unnatural»? Social media can help. Social media can help you put your content in front of the right people, who could be in a position to influence them to link to your content should it be worthy of linking to. People who share your content with others increasing your influence.

3.) Amplification of content

No matter how top-quality the content you publish, it’s unlikely to get much traction in the absence of amplifying it. Sure, email marketing is an excellent way to increase the reach of your content, but it’ll only reach those in your database of marketing. You can also reach new audiences through social media. After you have shared your content, Xdpascal.com/index.php/The_Insider_Secrets_Of_%D8%A7%D8%B1%D8%AE%D8%B5_%D9%85%D9%88%D9%82%D8%B9_%D8%B4%D8%B1%D8%A7%D8%A1_%D8%B3%D8%A7%D8%B9%D8%A7%D8%AA_%D9%8A%D9%88%D8%AA%D9%8A%D9%88%D8%A8_Discovered those who follow you will share it with their following should they find it valuable. Then those people will spread the word to their networks and increase your reach. You’ll also get relevant traffic through inbound linking social signals, inbound linking, and brand recognition and can be utilized by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand image and recognition to judge the credibility of your website and how trustworthy it needs to be in their ranking algorithms. Aside from amplifying your content Social media can also increase brand recognition. Google refers to this as co-citation. Co-citations can be created through social media to improve Google’s credibility and aid in the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing the social media pages for a few years now which means that they show up in the search results pages. This allows your company to appear in search results for your branded searches on more than just your own website. This gets more effective. Individual tweets from Twitter were once indexable and displayed in search results. This allowed your content to be more prominent in the results of a search. That was only temporary for a few months until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.