5 Reasons Social Media is Important for SEO

What does social media have to offer SEO? MWI gets this kind of information frequently from clients who are prospective or current. While social media has been an increasingly popular channel for marketing in recent times, many businesses have yet to make use of the potential of it. This is particularly important to consider if you’re planning to invest in SEO. The creation and management of social media accounts is extremely crucial to support SEO initiatives, but the benefits of social media aren’t always apparent. Of the many reasons why you should consider social media as a part of your online strategy Here are five reasons it’s important for SEO.

1) Social Media Signals

It’s no secret that Google, سيرفر زيادة اشتراكات Bing, and other search engines rely on online conversation as part of their algorithm for ranking. Whenever people tweet, like or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content has, the more social signals you can build for your site. Search engines evaluate these social signals and then use them as an index of quality when ranking the content. This allows search engines to decide what content people consider to be most valuable and what their algorithms consider good quality. If an article is receiving lots of social interaction the content can be indexed.

2.) Link Building

It’s past the period when you could just go out and ask for hyperlinks from other sites. Google’s Panda/Penguin algorithms are forcing SEOs to build links in by using the traditional method of creating high-quality content that is relevant. How do you reach out to websites who are willing to link to your content, when you ask them directly, which would be considered «unnatural»? Social media is your answer. Social media enables you to place your content in front of people who are interested and could be attracted to link to it in the event that it is worthy of linking to. People who share your content with their network which will increase the impact of your content.

3) Content amplification

It doesn’t matter how high-quality the content you publish, it’s unlikely to achieve much success unless you amplify it. Sure, email marketing is a great way to amplify the content, but it’ll only reach those in your database of marketing. The possibility of reaching new audiences is via social media. If you share your content, those who follow you will also spread it to their networks should they find it valuable. They will then spread the word to their networks to increase your reach. You’ll also get relevant traffic and inbound links social signals, inbound linking, and brand awareness All of which are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can inform search engines many things about the quality of your site and the extent to which it can be respected in their ranking algorithms. Social media can help build an image for your business and also boosts the quality of your content. This is what Google refers to as co-citation. Making these co-citations with social media can boost Google’s trust in your site, as well as aiding by using branded search terms.

5) Social Indexing

Since the search engines are able to index social media accounts and display them as search results. This allows your company to show up on search results when you type in branded search queries that are not limited to only your website. But it gets even better than that. Individual tweets on Twitter were at one time indexed and displayed in search results as well — enabling another way for your website to be ranked in search. That was only temporary for a couple of months before Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.