Five Reasons Social Media Is Important for SEO

What the heck does social media have to have to do with SEO? MWI receives these kinds of information from both current and potential clients. Social media is rapidly growing channel for marketing that most companies have only started using in the last couple of years, yet it’s crucial to make use of particularly if you’re investing resources into SEO. While the benefits of social media may not be immediately apparent, they’re vital for SEO aid. Of the many reasons to consider the use of social media in your overall strategy to be online, here are 5 reasons it’s important to SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines use online dialogue in their algorithm for ranking. Social engagement occurs when people comment, like on, share or tweet about a piece of content. A piece of content that has the highest number of social engagements will have more social signals. Search engines measure these social signals, and genius-road.yoo7.com then use them as an element of quality when evaluating the content. This is a way for search engines to decide what people find most useful and also what they consider to be high-quality. If an article is receiving lots of social interaction, it can be instantly indexed.

2.) Link Building

The days of soliciting websites to add links to your site. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. But how do you reach sites who are willing to link to your content , if they are not directly approached as an «unnatural» practice for building links? Social media is the answer. Social media lets you share your content with people who are willing to link to your content, if it is worth linking to. These users will then share your content with others and increase your reach.

3.) The amplifying of content

You could create any high quality content you want, but it won’t gain significant traction without the aid of amplification. Email marketing is great method to boost the content you create, but it won’t reach those in your list of marketing contacts. You can also reach new audiences via social media. Once you share your content, your following will be able to share it with their followers should they find it valuable. This will cause them to be able to share it with their followers and increase your reach. You will also gain relevant traffic and inbound links, social signals, and brand recognition, all of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s image and recognition to judge the quality of your site and how trustworthy it must be for their ranking algorithms. Social media is a great way to increase brand awareness and increases the quality of the content you publish. Google calls this co-citation. Co-citations can be created through social media , which can help improve Google’s trust and assist with search results that are branded.

5) Social Indexing

Since search engines are able to index social media accounts these profiles are now showing on search results pages. This allows your brand to be listed in search results on specific queries that aren’t restricted to your website. But it gets even better than that. Individual Tweets from Twitter were once indexed and shown in search results, too which gave another means to ensure your content’s ranking in search. That was only temporary for a couple of months, until Google decided to cease using this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.