5 Reasons Social Media is Important for SEO

What the heck does social media have to have to do with SEO? MWI receives these kinds of information from prospective and current clients. Social media is rapidly growing marketing channel that most companies have only started making use of in the last few years, however it’s very important to leverage when you’re investing resources into search engine optimization. Although the benefits of social media are not immediately apparent, they are vital for SEO help. Here are five reasons social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for a long time. When people tweet, like or comment on a piece of content This is referred to as social engagement. The more social engagements your content gets, the greater social signals it will bring to your website. These social signals are used by search engines to rank content. It’s a way to measure the content that people consider useful and what their algorithm determines to be of good quality. The content you’ve created can be quickly indexed when it’s getting a lot of social engagement.

2.) Link Building

There are no more days of soliciting websites to add links to your site. Google’s Panda/Penguin algorithms have forced SEOs to build links the old-fashioned way: write top-quality content that’s relevant. But how do you reach sites that would be willing to link to your website if you ask them directly, which is an «unnatural» link building practice? Social media is the way to go. Social media allows you to share your content with relevant audiences who may be willing to link to it when it’s worthy of linking to. These people will be able to share your content with other people increasing your influence.

3) Content amplification

It doesn’t matter how high-quality your content is, it’s not going to get much traction in the absence of amplifying it. Marketing via email can be an effective method to increase the reach of your content but it’s only going to reach people in your marketing list. The possibility of reaching new audiences is through social media. If you share your content, your followers will also be able to share it with their followers if they find it useful. They will also recommend your content to their followers, increasing your reach. Additionally, you will gain relevant traffic as well as inbound linking, social signals, and brand recognition, all of which can be used by search engines for content to determine the quality of your content.

content amplification lifecycle

4.) Brand Awareness and Signals

Search engines use brand reputation and image to assess the credibility of your website and how trustworthy it must be for their ranking algorithms. Social media aids in building brand recognition and boosts the visibility of your content. This is what Google refers to as a co-citation. These co-citations can be built via social media in order to increase Google’s trust and assist with branded searches.

5.) Social Indexing

Search engines have been indexing social media accounts since a while, which means they now appear on the search results pages. This allows your brand to appear in search results for branded queries that are not only restricted to your business’s website. But it gets even better than that. Tweets that were individual from Twitter were once indexable and included in the search results. This allowed your content to rank higher in search. It was only for a short time, however it ended and Google ended it after a few months. Google will once again show tweets in search results, زيادة عدد ساعات يوتيوب so it’s important to leverage it for getting your content ranked.