5 Reasons Why Social Media is crucial for SEO

What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Although social media has been an increasing channel for marketing in recent times, many companies haven’t yet begun to benefit from the potential of it. This is crucial for companies that are investing in search engine optimization. While the benefits of social media may not seem immediately apparent, they’re crucial to SEO aid. From the myriad of reasons you should think about social media as a part of your strategy for online, here are 5 reasons why it’s crucial to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online conversations as part of their algorithm for ranking for quite some period of time. If people tweet, share, like, comment or share the content that is known as a social engagement. The more social interactions a piece of content gets, the greater social signals you can build for your website. Social signals are utilized by search engines to determine the quality of content. It’s a way of evaluating what content is popular with users and what their algorithm determines to be of high quality. Content can also be indexed instantly whenever it’s attracting a significant amount of social engagement.

2.) Link Building

It’s long gone of going out and soliciting websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to linkbuild by using the traditional method of creating good quality content that is pertinent. How do you reach out to websites which are willing to hyperlink to your content, if they are considered «unnatural»? Social media can help. Social media allows you to expose your content to appropriate audiences that are willing to link to it, should it be worth linking to. People who be able to share your content with other people and boost your authority.

3.) Amplification of content

It doesn’t matter how good the content you publish, it’s unlikely to achieve much success until you amplify it. Yes, email marketing is an excellent method to amplify content, but it’ll only reach those in your database of marketing. It is possible to reach new audiences through social media. Once you share your content, your followers will also connect with their friends if they find it useful. This will allow them to share your content with their followers, ارخص موقع شراء ساعات يوتيوب — http://www.bmetv.net/user/CarmonLevi, thereby increasing your reach. In return, you earn many relevant visitors including inbound links, branding awareness and social signals — all of which are utilized by search engines to judge the quality of content.

content amplification lifecycle

4) Brand Communication and Awareness

Brand identity and awareness can inform search engines much about the credibility of your website as well as the extent to which it can be believed to be in its ranking algorithms. Aside from amplifying your content, social media also helps build brand awareness. This is what Google calls co-citation. These co-citations can be built through social media , which can help improve Google’s trust and assist with brand-name searches.

5.) Social Indexing

Search engines have been indexing social media profiles for some time now so they can now appear on results pages for search engines. This lets your brand appear in search results for branded search queries that are not limited to just your company website. It gets even more effective. Tweets that were individual from Twitter were once searchable and were displayed in search results. This allowed your content to be more prominent in searches. The service was temporary for a few months, until Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.