5 Reasons Social Media is Important for SEO

What does social media have to in relation to SEO? MWI gets these kinds of information from prospective and current clients. While social media has become an increasing channel for marketing over the last few years, many businesses have yet to take advantage of the potential of it. This is particularly important for companies that are investing in search engine optimization. The creation and management of social media accounts is extremely crucial to support SEO efforts, although the benefits may not be immediately evident. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for a long years now. If people tweet, share, like or comment on the content that is known as a social engagement. A piece of content that has more social engagements will show higher social signals. Search engines measure the social signals they receive, and use it as an indicator of quality when ranking content. This allows search engines to know the most popular content and also what they consider to be high-quality. The content you’ve created can also be indexed instantly if it’s receiving a lot of engagement on social media.

2) Link Building

It’s long gone from the time when you could make a request for links from other websites. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write quality content that is relevant. But how do you reach websites willing to link to your content , if asking them directly is thought to be an «unnatural» link building method? Social media can help. Social media allows you to share your content with people who are willing to link to it, in the event that it’s worth linking to. They will also promote your content to others, increasing your influence.

3) Content Amplification

You can write all the top-quality content you like however, it will not get significant traction without the aid of amplification. Marketing via email is an excellent method of amplifying content but it’s only going to reach people in your marketing list. You can reach new audiences via social media. If you publish your content to your followers, they’ll spread it to their own followings in the event that they find it helpful. They will then spread the word to their networks which will increase the reach of your content. As a result, you get a lot of relevant traffic and inbound links, as well as social signals and brand awareness All of which are used by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness and Signals

The brand’s identity and reputation can tell search engines a lot about the quality of your site and the extent to which it can be respected in their ranking algorithms. Social media can help build brand recognition and boosts the visibility of the content you publish. Google calls this co-citation. Building these co-citations using social media can improve the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing

Search engines have been indexing social media sites since a while and this means that they appear on results pages for search engines. This allows your company to be displayed in search results for branded searches on more than just your own website. But there’s more than that. Individual tweets from Twitter were once indexed and موقع تزويد مشتركين displayed in the search results. This allowed your content to be ranked higher in the results of a search. The program was only temporary, however, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.