Five Reasons Why Social Media is Important for SEO

What do social media platforms provide in terms of SEO? At MWI we hear many of these inquiries from current and prospective clients. While social media has been an increasing marketing channel in recent times, many companies haven’t yet begun to benefit from the potential of it. This is crucial for تخفيض ترتيب اليكسا companies that are investing in search engine optimization. While the benefits of using social media may not seem immediately apparent, they are vital for SEO aid. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for ranking for quite some time now. If people tweet, share, like, comment or share the content it is referred to as a social engagement. The more social engagements your content has, the more social signals you build to your website. Search engines evaluate these social signals and use it as an indicator of quality when ranking the content. It’s a way to determine what content is popular with users in comparison to what their algorithm decides is top-quality. If an article is receiving lots of social engagement the content can be indexed.

2.) Link Building

It’s long gone of soliciting websites to link to your site. In the wake of Google’s Panda and Penguin algorithm SEOs must perform link building in the old fashioned way and create content of high-quality that is worthy of linking. How do you reach websites which are willing to hyperlink to your site, if asking them directly would be considered «unnatural»? Social media is the answer. Social media allows you to expose your content to of people who are interested and could be influenced to link to it in the event that it is worthy of linking to. These people may also be able to share your content with their friends which increases the power of your content.

3) Content amplification

No matter how top-quality the content you publish, it’s not going to achieve much success until you amplify it. Marketing via email can be an effective method to increase the reach of your content but it’s only going to get to those on your list of marketing contacts. You can also reach new audiences through social media. If you send your content out to your followers, they will be sure to share it with their own followers If they are satisfied with the content. They will also share your content with their followers, increasing the reach of your content. You will also gain relevant traffic, inbound linking social signals, as well as brand recognition and can be utilized by search engines for content assessment of quality.

content amplification lifecycle

4.) Brand Sensibilization and Brand

Search engines may use your brand’s identity and awareness to determine the quality of your site and how trustworthy it should be when they rank it in their algorithms. Social media can help build brand awareness and amplifies the content you publish. This is what Google refers to as a co-citation. Making these co-citations with social media will help improve the trust Google has in your site, as well as aiding by using branded search terms.

5.) Social Indexing

Since search engines are able to index social media websites, they are now showing in search results pages. This lets your company’s brand be listed in search results on branded queries that are not only restricted to your business’s website. But there’s more than that. Individual Tweets from Twitter were initially indexed and included in search results, too providing another method to ensure your content’s ranking in the search results. It was temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.