5 Reasons Social Media is Important for SEO

What can social media provide in terms of SEO? At MWI, we get these questions frequently from our current and prospective clients. Although social media has been an increasing channel for marketing over the last few years, many firms haven’t yet begun to profit from the potential of it. This is crucial if you are investing in search engine optimization. While the benefits of social media might not be immediately obvious, they are vital for SEO support. Out of the numerous reasons to consider social media as a part of your strategy for online, here are 5 reasons it’s important for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat in their ranking algorithms for some time. If people tweet, share, دعم سوشيال ميديا like or comment on an article it is referred to as a social engagement. A piece of content with more social engagements will be able to show more social signals. Search engines analyze these social signals and consider it an element of quality when evaluating the content. It’s a way to determine what content people find useful and what their algorithm determines to be top-quality. A piece of content could also be indexed instantly if it’s receiving a lot of engagement on social media.

2.) Link Building

It is long past the time when you could get links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create top-quality content that’s relevant. But how do you reach websites willing to link to your website if they are not directly approached as an «unnatural» link building practice? Social media can help. Social media lets you share your content with people who are willing to link to it if it is worth linking to. They will also promote your content to others increasing your influence.

3.) Content amplification

You can create all the excellent content you’d like to however, it will not get any traction without amplifying it. Marketing via email is an effective method to increase the reach of your content , but it can only reach those in your list of marketing contacts. You can also reach new audiences through social media. If you share your content, those who follow you will spread it to their networks in the event that they find it helpful. This will cause them to share it with their following which will increase the reach of your content. In addition, you’ll gain relevant traffic and inbound links social signals, inbound linking, and brand recognition and can be used by search engines to make quality determination.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines use brand image and recognition to judge the quality of your site and how reliable it ought to be for their ranking algorithms. Apart from boosting the quality of your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. The creation of these co-citations via social media can help increase Google’s trust and confidence in your website , and will also help with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing social media accounts for a few years now and this means that they appear on the search results pages. This lets your brand show up in search results that include branded search queries , which is more than only your website. This is even more effective. Individual tweets from Twitter could be indexed and included in the search results. This allowed your content to be more prominent in search. It was only temporary for a few months before Google made the decision to stop the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.