5 Reasons Why Social Media is important for SEO

What do social media platforms have to offer SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been an increasing channel for marketing over the last few years, many firms haven’t yet begun to take advantage of it. This is especially true to consider if you’re planning to invest in SEO. While the benefits of social media may not seem immediately obvious, they are crucial for SEO support. Below are five reasons why social media is essential for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for quite some time. When people share content via Twitter, Facebook, comment or share the content they like This is referred to as social engagement. The more social engagements your content gets, the greater social signals you build to your site. Social signals are utilized by search engines to determine the quality of the content. This is a method for search engines to determine the content that people are most interested in and what algorithm they believe to be top-quality. Content can be quickly indexed if it’s receiving a lot of engagement on social media.

2.) Link Building

It’s been a long period when you could just go out and ask for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild the old-fashioned way: write good quality content that is pertinent. What is the best way to reach websites that are willing to link to your website, even if asking them directly would be thought to be «unnatural»? Social media is the answer. Social media can help you put your content in front of the right people, who could be influenced to link to it when it’s worthy of linking to. They will also connect your content to their networks which increases the power of your content.

3.) The amplifying of content

You can write all the high quality content you want however, it will not get any traction without amplifying it. Email marketing is an excellent method to amplify content, but it can only reach those in your marketing database. It is possible to reach new audiences through social media. If you share your content, your following will also share it with their following should they find it valuable. The people who share it will promote your content to their followers, which will increase your reach. In addition, you’ll gain relevant traffic and inbound links social signals, شراء متابعين تيكتوك inbound linking, and brand awareness and can be used by search engines to determine content quality determination.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can inform search engines a lot about the quality of your website as well as the degree to which it should be believed to be in its ranking algorithms. Social media is a great way to increase brand recognition and boosts the visibility of the quality of your content. Google refers to this as co-citation. Building these co-citations using social media can improve Google’s trust and confidence in your site, as well as aiding with branded search queries.

5.) Social Indexing

Since the search engines are able to index social media profiles, they are now showing in search results pages. This allows your business to be displayed in search results for branded search queries that are not limited to the site of your business. But it gets even better than that. Tweets on their own from Twitter could be indexed and displayed in the search results. This allowed your content to rank higher in searches. That was only temporary for a couple of months until Google decided to discontinue the service, and it’s still in place. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.