Five Reasons Social Media is important for SEO

What does social media have to in relation to SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding marketing channel that many companies have only started to take advantage of over the last few years. However, it’s very important to leverage when you’re investing efforts in search engine optimization. Although the benefits of social media may not seem immediately apparent, they’re crucial for SEO support. Of the many reasons you should think about social media as part of your strategy for online Here are five reasons why it is essential to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time now. When people share content via Twitter, تزويد مشاهدات يوتيوب (more about Forum Tui) Facebook or comment on the content they like, this is called a social engagement. A piece of content with more social engagements is likely to have more social signals. Search engines analyze these social signals, and use it as an element of quality when evaluating the content. It’s a way to determine what content is popular with users and what their algorithm decides is of good quality. Content can be quickly indexed in the event that it’s receiving lots of social interaction.

2.) Link Building

The days of going out and asking for websites to add links to your site. Google’s Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that’s relevant. How do you get in touch with websites that are willing to link to your content , if you ask them directly, which is an «unnatural» link building practice? Social media is the answer. Social media lets you expose your content to of the right people, who could be convinced to link to it if it’s worth linking to. These people will share your content with others and increase your reach.

3.) Amplification of content

The quality of your content is, it’s not going to achieve much success without amplification. Email marketing is a great way of amplifying content but it will only reach those in your marketing list. Social media can help you increase the reach of your content. If you send your content out to your followers, they’ll also share it with their personal followings in the event that they find it helpful. These people will then share it with their following which will increase the reach of your content. As a result, you get lots of relevant traffic and inbound links, as well as branding awareness and social signals — all of which are utilized by search engines to assess content quality.

content amplification lifecycle

4) Brand Awareness and Signals

Brand identity and awareness can inform search engines a lot about the quality of your site’s content and how much it should be believed to be in its ranking algorithms. In addition to boosting your content Social media can also build brand awareness. This is what Google calls a co-citation. These co-citations are built by using social media to boost Google’s trust and help with branded searches.

5.) Social Indexing

Search engines have been indexing social media profiles for a few years now and this means that they appear in results pages for search engines. This allows your business to appear in search results for branded queries that are not exclusive to your site. But it gets even better than that. Tweets that were individual from Twitter were once indexable and were displayed in the search results. This allowed your site to be ranked higher in search. It was only temporary for a couple of months until Google decided to cease using it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.