And This Was No First-12 months Fluke
14.03.2023The first Saturns have been offered by some 30 dealers in Tennessee and neighboring states as well as on the West Coast, long an import stronghold. Dealers opened in different areas as production ramped up. By the next spring, Saturn counted 130 «retailers» in 33 states, most of them in 70 major urban markets.
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Saturn carefully selected sellers who agreed to construct separate showrooms and repair facilities and to function under strict pointers for customer remedy. Sales personnel were educated in «consultative selling» to substitute arduous-promote techniques. A «retail associate» would sit down with customers, focus on their needs, explain their choices, and arrange a check drive. Pricing would be just as buyer-friendly. Federal laws on value-fixing prohibit automotive firms from forcing dealers to promote at a set value.
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