Budget Aussie gym chain gets a much-needed makeover
01.02.2023
The sleek design, luxury facilities and modern equipment in the new-look Plus Fitness gyms would come as a shock to those who used to mock the budget fitness chain’s ‘thrifty’ appearance.
The chain is revamping its clubs across Australia and with an updated design and lavish bathrooms designed to attract new customers — yet it’s still one of the cheaper gyms on the market.
The rebrand is rolling out across the country as gyms face intense competition to woo back customers and link alternatif attract new ones after the long Covid lockdowns that closed down fitness centres.
Plus Fitness is revamping its clubs across Australia and New Zealand with a new modern design and lavish fit-out gym junkies will love — and it’s still one of the cheapest on the market
Doing away with shower cubicles, Plus Fitness now has private bathrooms with stylish matte-black hardware
Memberships still start at $15 a week and now come with private bathrooms, updated machines and customised communications using AI technology.
Doing away with shower cubicles, Plus Fitness now has private bathrooms with stylish matte-black hardware.
Gone too are the intense orange walls, replaced with a new blue, sand and grey colour scheme.
The technology upgrade will allow members 24/7 access with their phones rather than requiring a key card, and it tailors workouts specific to personal needs.
A blue and clean, soft sandstone and grey colour schemes give the gyms a futuristic feel while new technology means members can swipe in with their phone rather than a key card
Plus Fitness general manager Gordon Martin said the gym group’s quality needed an update to ‘stand out from the crowd’
All 200 gyms are expected to be refitted by 2025 and the business plans to expand to become one the larger chains in the country.
Plus Fitness general manager Gordon Martin said the update was needed to ‘stand out from the crowd’.
‘The fitness industry is more competitive than ever,’ he told FEMAIL.
‘If we want to be competitive and grow the business both in Australia and internationally we need to improve our baseline as a good quality gym which is an expectation for any member nowadays.’
He described the fit out as ‘aesthetically pleasing as well as functional’, while also making the gyms more hygienic post-Covid, with easy-to-clean polished concrete floors replacing carpets.