Five Reasons Social Media is essential for SEO

What do social media have to relate to SEO? At MWI we hear lots of questions from our potential and current clients. While social media has become an increasing channel for marketing in recent years, the majority of firms haven’t yet begun to take advantage of the potential of it. This is especially true if you are investing in SEO. Creating and managing social media accounts is important for supporting SEO efforts, even though the benefits are not immediately apparent. Out of the numerous reasons to think about social media as part of your online strategy, here are 5 advantages of it to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major Suporte.mgconecta.com.br/mediawiki/index.php?title=Whispered_%C3%98%C2%B3%C3%99%C5%A0%C3%98%C2%B1%C3%99%C3%98%C2%B1_%C3%98%C2%B2%C3%99%C5%A0%C3%98%C2%A7%C3%98%C2%AF%C3%98_%C3%98%C2%A7%C3%98%C2%B4%C3%98%C2%AA%C3%98%C2%B1%C3%98%C2%A7%C3%99%C6%92%C3%98%C2%A7%C3%98%C2%AA_Secrets (Learn Alot more) search engines have been using online dialogue in their ranking algorithms for a long time. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. The more the number of social interactions that a piece content has, the more social signals you build to your site. Search engines measure these social signals and use them as a quality factor when ranking content. It’s a way to measure what content is popular with users in comparison to what their algorithm decides is of high quality. If something receives lots of engagement on social media the content can be indexed.

2) Link Building

Long gone are the days of going out and soliciting websites to add links to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs must build links the traditional way and create content of high-quality that is link-worthy. How do you reach websites who are willing to link to your content, if asking them directly would be thought to be «unnatural»? Social media is your answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it should it be worth linking to. People who connect your content to their network, further increasing the influence of your content.

3) Content Amplification

You could create any high quality content you want, but it won’t gain much traction without amplification. Marketing via email can be an effective method to increase the reach of your content but it’s only going to reach people in your marketing list. You can also reach new audiences via social media. When you share your content, your followers will also be able to share it with their followers should they find it valuable. Then those people will also share it with their friends which will increase the reach of your content. You will also gain relevant traffic, inbound linking as well as social signals and brand recognition These can be utilized by search engines to make quality determination.

content amplification lifecycle

4) Brand Sensibilization and Brand

Brand identity and awareness can inform search engines many things about the quality of your website as well as how much it should be considered reliable in their ranking algorithms. In addition to boosting your content Social media can also to increase awareness of your brand. Google refers to this as co-citation. Co-citations can be created through social media , which can help improve Google’s credibility and aid in branded searches.

5.) Social Indexing

Search engines have been indexing social media accounts for some time now, which means they now appear on results pages for search engines. This enables your brand to appear in search results that include branded search queries that are not limited to only your website. But it gets even better than that. Individual tweets from Twitter could be indexed and included in search results. This allowed your site to be ranked higher in searches. It was temporary, however it was a short-term solution, and Google ended it after a couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.