Five Reasons Social Media is Important for SEO

What exactly does social media have to relate to SEO? At MWI, we get this a lot from the current and potential clients. Although social media has been a growing channel for marketing over the last few years, many companies have not yet started to take advantage of the potential of it. This is especially true for companies that are investing in SEO. While the benefits of social media may not seem immediately obvious, they are essential for SEO support. Out of the numerous reasons why you should consider social media as a part of your strategy for online There are five main reasons why it’s crucial to SEO.

1) Social Media Signals

It’s not a secret that Google, Www.nlvl.wiki/index.php/User:BarbraSchuler Bing and other major search engines have been using online chat as part of their ranking algorithms for quite some time now. When people share content via Twitter, Facebook, comment or share a piece of content it is referred to as a social engagement. The more social interactions a piece of content is able to get, the more social signals you can build for your site. Social signals are utilized by search engines to rank content. This is a way for search engines to decide what people find most useful and what algorithm they believe to be good quality. If something receives a lot of social engagement, it can be instantly indexed.

2) Link Building

There are no more days of soliciting websites to add links to yours. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild by using the traditional method of creating high-quality content that is relevant. How do you reach websites which are willing to hyperlink to your website, even if the request is thought to be «unnatural»? Social media is your solution. Social media lets you publish your content to relevant audiences who may be willing to link to it, when it’s worthy of linking to. They will also be able to share your content with other people, increasing your influence.

3.) Content Amplification

It doesn’t matter how good the content you publish, it’s not going to achieve much success in the absence of amplifying it. Marketing via email is a great way of amplifying content but it’s only going to reach people in your marketing list. You can reach new audiences via social media. Once you share your content, those who follow you will also connect with their friends when they are satisfied with the content. This will cause them to spread the word to their networks to increase your reach. In return, you earn an abundance of relevant traffic, inbound links, social signals and brand awareness — all of which are used by search engines to determine the quality of the content.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines will use your brand’s image and recognition to judge the quality of your site and how trustworthy it must be within their ranking algorithms. Alongside boosting your content, social media also helps to increase awareness of your brand. This is what Google calls co-citation. Making these co-citations with social media can boost Google’s trust in your company site, as well as aiding with branded search queries.

5.) Social Indexing

Search engines have been indexing social media accounts for a few years now, which means they now show up in results pages for search engines. This lets your company’s brand appear in search results for specific queries that aren’t restricted to your website. But there’s more than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity to ensure your content’s ranking in search. The program was only temporary, however, and Google removed it after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.