Five Reasons Social Media is Important for SEO

What exactly does social media have to do with SEO? At MWI we hear lots of questions from our the current and potential clients. Social media is a fast growing marketing channel that most businesses have only recently begun using in the past few years, but it’s crucial to make use of in particular if you’re putting resources into search engine optimization. While the benefits of social media may not seem immediately apparent, they are essential for SEO aid. Here are five reasons why social media is crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their algorithm for أفضل مواقع خدمات سوشيال ميديا ranking for quite some time now. A social engagement is the time when people share, like, comment or share tweets about content. The more social engagements your content has, the more social signals you can build for your site. Social signals are utilized by search engines to determine the quality of content. This is a way for search engines to know the most popular content and what their algorithm deems as high-quality. A piece of content can be immediately indexed whenever it’s attracting a significant amount of social engagement.

2) Link Building

Long gone are the days of going out and soliciting websites to link to your site. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create quality content that is relevant. What is the best way to reach websites which are willing to hyperlink to your content, if the request is considered «unnatural»? Social media can help. Social media allows you to publish your content to relevant audiences who may be willing to link to it, when it’s worthy of linking to. People who spread your content among others, increasing your influence.

3.) The amplifying of content

You can create all the high quality content you want however, it will not get much traction without amplification. Marketing via email is great method to boost content , but it can only be able to reach the people on your list of marketing contacts. Social media enables you to connect with new audiences through your content. When you share your content, your followers will also share it with their following when they are satisfied with the content. Then those people will share it with their following, further increasing your reach. In addition, you’ll gain relevant traffic through inbound linking as well as social signals and brand awareness These can be used by search engines to determine content to determine the quality of your content.

content amplification lifecycle

4.) Brand Communication and Awareness

Search engines can use brand identity and awareness to determine the quality of your site and how trustworthy it needs to be within their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google refers to this as co-citation. These co-citations are built via social media in order to increase Google’s credibility and aid in branded searches.

5.) Social Indexing

Since the search engines index social media sites and display them in search results pages. This allows your business to be listed in search results on branded queries that are not limited to your company website. This is even more effective. Tweets on their own from Twitter were once indexed and included in search results. This allowed your content to rank higher on the results of a search. It was only for a short time, however the deal was ended when Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.