Five Reasons Social Media is important for SEO

What does social media have to relate to SEO? At MWI, we get this a lot from the current and potential clients. While social media has been a growing channel for marketing over the last few years, many companies haven’t yet begun to take advantage of it. This is especially important if you are investing in SEO. While the benefits of using social media may not be immediately apparent, they’re essential for SEO support. Here are five reasons social media is important for SEO.

1) Social Media Signals

It’s not a secret that Google, Bing, and other search engines use online conversations as part of their algorithm for Foxcloud-220345.phpfox.us/CarolynMackinolty (click the up coming web page) ranking. Whenever people tweet, like or comment on the content it is referred to as a social engagement. Content that has more social engagements will have more social signals. Search engines analyze the social signals they receive, and consider it an index of quality when ranking content. This allows search engines to know what people find most useful and what their algorithm deems high-quality. The content you’ve created can be immediately indexed in the event that it’s receiving lots of engagement on social media.

2.) Link Building

It’s past the period when you could just go out and ask for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating quality content that is relevant. But how do you reach sites that would be willing to link to your website if you ask them directly, which is an «unnatural» link building practice? Social media is the answer. Social media can help you place your content in front of relevant audiences that may be convinced to link to it when it’s worthy of linking to. Those people will also promote your content to their networks which increases the power of your content.

3.) Content Amplification

The quality of the content you publish, it won’t achieve much success in the absence of amplifying it. Yes, email marketing is an excellent method to amplify content, but it can only reach those in your marketing database. Social media allows you to expand your reach with your content. Once you share your content, your following will spread it to their networks when they are satisfied with the content. These people will then also share it with their friends and increase your reach. As a result, you get lots of relevant traffic, inbound links, brand recognition and social signals — all of which are used by search engines in determining content quality.

content amplification lifecycle

4.) Brand Awareness and Signals

Brand recognition and brand identity can tell search engines much about the credibility of your site and how much it is trusted in its ranking algorithms. In addition to boosting your content social media can also help build brand awareness. This is what Google refers to as co-citation. Building these co-citations through social media can help increase Google’s trust in your company site, as well as aiding by bringing in search queries that are branded.

5.) Social Indexing

Since search engines are able to index social media sites which means they show as search results. This lets your company’s brand show up in search results for specific queries that aren’t exclusive to your site. It’s more than that. Individual Tweets from Twitter were initially indexed and included in search results too giving another opportunity for your content to rank in the search results. However, it was only temporary, and Google shut it down after couple of months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.