Five Reasons Social Media Is Important for SEO

What the heck does social media have to do with SEO? MWI gets the information frequently from both current and potential clients. While social media has been a growing channel for marketing over the last few years, many businesses have yet to benefit from the potential of it. This is particularly important to consider if you’re planning to invest in SEO. Although the benefits of social media may not be immediately apparent, they’re crucial for SEO help. Of the many reasons why you should consider social media as part of your online strategy, here are 5 reasons why it’s crucial for SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines have been using online dialogue in their algorithm for ranking for a long years now. A social engagement happens when users like, share on, share or tweet about content. The more social engagements your content gets, the greater social signals it will bring to your website. These social signals are used by search engines to rank the content. It’s a method of determining what content people find useful over what their algorithm decides is of good quality. If something receives lots of social interaction, it can be instantly classified.

2.) Link Building

Long gone are the days of soliciting websites to link to yours. Google’s Panda/Penguin algorithm has forced SEOs to build links in the old-fashioned way: write good quality content that is pertinent. How can you get your content to websites who are willing to link to your site, if they are thought to be «unnatural»? Social media is your solution. Social media allows you to put your content in front of people who are interested and webdevelopment83715.frewwebs.com could be in a position to influence them to link to your content when it’s worthy of linking to. These people will share your content with others, increasing your influence.

3) Amplification of content

You can create all the top-quality content you like however it will not gain much traction without amplification. Email marketing is great method to boost content but it will only reach those in your marketing list. Social media can help you reach new audiences with your content. Once you share your content, your following will also connect with their friends in the event that they find it helpful. These people will then share it with their following, further increasing your reach. You’ll also get relevant traffic and inbound links, social signals, and brand awareness These can be utilized by search engines to make assessment of quality.

content amplification lifecycle

4) Brand Recognition and Signals

Search engines can use brand reputation and image to assess the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Social media helps to build brand awareness and increases the quality of the content you publish. This is what Google calls co-citation. Building these co-citations using social media will help improve the trust Google has in your website , and will also help with branded search queries.

5.) Social Indexing

Search engines have been indexing social media sites for a few years now and this means that they show up in search result pages. This allows your company to appear in search results for branded search queries that are not limited to just your company website. But it gets even better than that. Individual Tweets from Twitter were previously indexed and appeared in search results as well — enabling another way to ensure your content’s ranking in the search results. The service was temporary for a couple of months before Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.