Five Reasons Social Media is Important for SEO

What do social media platforms have to offer SEO? At MWI, we get these questions frequently from our potential and current clients. Social media is rapidly expanding channel of marketing that many businesses have only recently begun taking advantage of in the past few years, however it’s very important to leverage particularly if you’re investing efforts in SEO. Although the benefits of social media are not immediately apparent, they’re crucial for SEO aid. There are many reasons why you should consider social media as a part of your online strategy, here are 5 advantages of it to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue in their ranking algorithms for a long years now. When people share content via Twitter, Facebook or comment on the content they like it is referred to as a social engagement. The more social interactions a piece of content receives, the more social signals you build to your site. These social signals are used by search engines to rank content. This is a method for search engines to determine what content people consider to be most valuable and تصميم مواقع انترنت what algorithm they believe to be good quality. The content you’ve created can also be indexed instantly whenever it’s attracting a significant amount of social interaction.

2.) Link Building

Long gone are the days of soliciting websites to add links to yours. Google’s Panda/Penguin algorithms have compelled SEOs to build links in the old-fashioned way: write high-quality content that is relevant. How do you reach websites that are willing to link to your website, even if the request is thought to be «unnatural»? Social media is the answer. Social media allows you to publish your content to appropriate audiences that are willing to link to it should it be worth linking to. People who share your content with others increasing your influence.

3.) Content Amplification

No matter how top-quality your content is, it won’t get much traction until you amplify it. Sure, email marketing can be an excellent way to increase the reach of your content, but it can only be able to reach people who are in your database of marketing. You can reach new audiences through social media. When you share your content, those who follow you will also be able to share it with their followers when they are satisfied with the content. They will then spread the word to their networks to increase your reach. In addition, you’ll gain relevant traffic as well as inbound linking as well as social signals and brand recognition and can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness and Signals

Search engines may use your brand’s identity and awareness to determine the credibility of your website and how reliable it ought to be when they rank it in their algorithms. Alongside boosting your content social media can also help to increase awareness of your brand. Google refers to this as co-citation. These co-citations are built through social media to improve Google’s trust and help with brand-name searches.

5) Social Indexing

Since the search engines index social media sites, they are now showing up in search results pages. This lets your brand appear in search results that include branded searches on more than only your website. This is even better. Tweets on their own from Twitter could be indexed and included in search results. This enabled your content to rank higher in the results of a search. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.