Five Reasons Why Social Media is essential for SEO

What does social media have to do with SEO? MWI gets this kind of information frequently from prospective and current clients. Social media is rapidly expanding marketing channel that many companies have only just begun to take advantage of over the past few years, but it’s very important to leverage when you’re investing efforts in SEO. Although the benefits of social media are not immediately obvious, they are vital for SEO aid. Here are five benefits of social media is vital to SEO.

1) Social Media Signals

It’s no secret that Google, Bing and other major search engines are using online dialogue as part of their ranking algorithms for a long time now. Social engagements occur when people like, comment on, share or tweet about a piece of content. The more social interactions a piece of content is able to get, the more social signals you can build for your website. These social signals are used by search engines to determine the quality of content. It’s a method of determining what content people find useful over what their automated algorithm decides is good quality. If an article has a high amount of social engagement, it can be instantly identified.

2) Link Building

Long gone are the days of soliciting websites to link to yours. Google’s Panda/Penguin algorithms are forcing SEOs to link build by using the traditional method of creating good quality content that is pertinent. But how do you reach websites willing to link to your content if asking them directly is thought to be an «unnatural» link building technique? Social media is the answer. Social media lets you present your content in front of relevant groups of people who may be influenced to link to it if it’s worth linking to. These people will spread your content among others, increasing your influence.

3.) Content amplification

You can write all the excellent content you’d like to but it’s not going to gain any traction without amplifying it. Marketing via email is an effective method to increase the reach of your content but it will only reach those in your marketing list. Social media lets you reach new audiences with your content. If you share your content, your followers will be able to share it with their followers in the event that they find it helpful. This will allow them to promote your content to their followers, increasing the reach of your content. As a result, تزويد متابعين تيكتوك you get lots of relevant traffic including inbound links, branding awareness and social signals These are all used by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals

Brand image and recognition can tell search engines much about the credibility of your site’s content and the degree to which it should be respected in their ranking algorithms. Social media aids in building brand awareness and amplifies the quality of your content. Google calls this co-citation. Building these co-citations using social media can help increase Google’s trust in your company website as well as helping by bringing in search queries that are branded.

5.) Social Indexing

Since the search engines index social media sites and display them as search results. This allows your brand to be displayed in search results for brand-related queries, which aren’t only restricted to your business’s website. This is even more effective. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity to ensure your content’s ranking in search. It was only temporary for a few months, until Google took the decision to end it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.