Five Reasons Why Social Media is essential for SEO

What does social media provide in terms of SEO? At MWI we hear lots of questions from our customers who are currently or are considering becoming clients. While social media has become an increasingly popular channel for marketing in recent years, the majority of companies have not yet started to profit from it. This is particularly important for companies that are investing in SEO. Setting up and managing social media accounts is extremely important to assist in SEO efforts, although the benefits of social media aren’t always apparent. Out of the numerous reasons to think about social media as a part of your online strategy Here are five advantages of it for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations in their algorithm for ranking for some years now. When people share content via Twitter, Facebook or 25810 comment on an article, this is called a social engagement. Content with more social engagements will show higher social signals. Social signals are utilized by search engines to determine the quality of content. It’s a way to determine what content people find useful in comparison to what their algorithm decides is of high quality. A piece of content can also be indexed instantly if it’s receiving a lot of social interaction.

2) Link Building

It’s long gone of soliciting websites to link to your site. Google’s Panda/Penguin algorithms have forced SEOs to link build using the old method: make high-quality content that is relevant. What is the best way to reach websites which are willing to hyperlink to your website, even if asking them directly would be thought to be «unnatural»? Social media is the solution. Social media lets you post your content and share it with relevant audiences who may be willing to share it with others, when it’s worthy of linking to. These users will then share your content with others and boost your authority.

3) Amplification of content

You can write all the good-quality content that you wish to however it will not gain significant traction without the aid of amplification. Email marketing is an excellent method to amplify content, but it can only be able to reach people who are in your database of marketing. Social media can help you increase the reach of your content. If you post your content to your followers, they will share it with their own followings If they are satisfied with the content. This will cause them to also share it with their friends to increase your reach. In return, you earn lots of relevant traffic and inbound links, as well as branding awareness and social signals These are all utilized by search engines to determine the quality of your content.

content amplification lifecycle

4.) Brand Recognition and Signals

Search engines will use your brand’s name and reputation to determine the credibility of your website and how trustworthy it must be when they rank it in their algorithms. Social media aids in building brand awareness and amplifies the content you publish. Google refers to this as co-citation. Co-citations can be created through social media to improve Google’s trust and assist with search results that are branded.

5) Social Indexing

Search engines have been indexing social media profiles for a few years now which means that they appear in the search results pages. This lets your company’s brand show up in search results for brand-related queries, which aren’t only restricted to your business’s website. It gets even better. Individual tweets from Twitter were previously indexed and appeared in search results as well providing another method for your website to be ranked in search. The program was only temporary, however it ended and Google shut it down after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.