Five Reasons Why Social Media is essential for SEO

What can social media have to offer SEO? At MWI we hear this a lot from customers who are currently or are considering becoming clients. Social media is a rapidly growing marketing channel that most companies have only just begun to take advantage of over the past few years, but it’s vital to take advantage of it — especially if you’re investing resources in search engine optimization. Creating and managing social media accounts are extremely important to assist in SEO efforts, although the benefits may not be immediately evident. Here are five benefits of social media is vital to SEO.

1.) Social Media Signals

It’s no secret that Google, Bing and شراء متابعين تيكتوك other major search engines have been using online conversations as part of their algorithm for ranking for a long years now. Social engagements occur when people like, comment, share, or tweet about a piece of content. The more social engagements a piece of content receives, the more social signals you send to your website. Search engines look at these signals from social media, and use them as an element of quality when evaluating the content. This allows search engines to know the content that people are most interested in and what their algorithms consider as high-quality. The content you’ve created can be immediately indexed if it’s receiving a lot of social engagement.

2.) Link Building

There are no more days of going out and soliciting websites to link to yours. With the emergence of Google’s Panda and Penguin algorithms SEOs have to build links using the old-fashioned method — create high quality content which is relevant to linking. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an «unnatural» link building technique? Social media is the answer. Social media lets you publish your content to interested audiences who might be willing to share it with others, when it’s worthy of linking to. These people may also connect your content to their networks and increase the reach of your content.

3) Content Amplification

The quality of the content you publish, it will not be popular unless you amplify it. Marketing via email can be an effective method to increase the reach of your the content you create, but it won’t reach people in your marketing list. You can reach new audiences via social media. When you share your content, the people who follow you will share it with their following when they are satisfied with the content. These people will then be able to share it with their followers to increase your reach. In addition, you’ll gain relevant traffic as well as inbound linking, social signals, and brand awareness and are used by search engines to determine content assessment of quality.

content amplification lifecycle

4) Brand Sensibilization and Brand

The brand’s identity and reputation can inform search engines an awful lot about the overall quality of your website as well as how much it is considered reliable in their ranking algorithms. Social media aids in building an image for your business and also boosts the quality of your content. Google calls this co-citation. These co-citations can be developed by using social media to boost Google’s trust and assist with brand-name searches.

5.) Social Indexing

Since the search engines index social media websites which means they show up in search results pages. This lets your company’s brand show up in search results for search queries that are branded and not exclusive to your site. It’s even better. Individual tweets on Twitter were previously indexed and appeared in search results too giving another opportunity to get your content noticed in search. This was just temporary for a few months before Google made the decision to stop it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.