Five Reasons Why Social Media is Important for SEO

What the heck does social media have to in relation to SEO? At MWI we hear these questions frequently from our customers who are currently or are considering becoming clients. Social media is a rapidly expanding channel of marketing that many companies have only started to take advantage of over the last few years. However, it’s crucial to make use of in particular if you’re putting resources into search engine optimization. Setting up and managing social media accounts are extremely important for supporting SEO efforts, though the benefits may not be immediately apparent. From the myriad of reasons why you should consider the use of social media in your strategy for تزويد مشاهدات يوتيوب online, here are 5 reasons why it’s crucial to SEO.

1) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their algorithm for ranking for some time. Social engagement occurs when users like, share or share a tweet about an article. The more social interactions a piece of content is able to get, the more social signals you send to your website. Social signals are utilized by search engines to determine the quality of the content. It’s a way of evaluating what content is popular with users in comparison to what their algorithm determines to be good quality. If the content you’re looking at is receiving lots of social engagement it will be immediately indexed.

2) Link Building

There are no more days of going out and asking for websites to link to your site. With the advent of Google’s Panda and Penguin algorithm SEOs are now forced to do link building using the old-fashioned method — create high quality content which is relevant to linking. How do you get in touch with sites that would be willing to link to your content if asking them directly is considered an «unnatural» link building practice? Social media is the solution. Social media allows you to publish your content to relevant audiences who may be willing to share it with others, should it be worth linking to. People who be able to share your content with their networks which will increase the impact of your content.

3) Amplification of content

You could create any good-quality content that you wish to however it will not gain significant traction without the aid of amplification. Sure, email marketing can be a great way to amplify content, but it can only be able to reach people who are in your database of marketing. Social media enables you to reach new audiences with your content. If you post your content to your followers, they will be sure to share it with their own followers in the event that they find it helpful. This will cause them to also share it with their friends to increase your reach. In return, you earn lots of relevant traffic including inbound links, brand recognition and social signals All of these are used by search engines to determine the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines will use your brand’s reputation and image to assess the quality of your site and how trustworthy it should be for their ranking algorithms. In addition to boosting your content social media also aids in to increase awareness of your brand. This is what Google refers to as co-citation. Building these co-citations through social media can boost the trust Google has in your website , and will also help with search queries that are personalized.

5) Social Indexing

Since the search engines index social media sites which means they show on search results pages. This allows your business to appear in search results for specific queries that aren’t limited to your company website. But there’s more than that. Individual Tweets from Twitter were previously indexed and appeared in search results, too providing another method for your website to be ranked in the search results. The service was temporary for a few months before Google took the decision to end this feature, which is still in effect. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.