Five Reasons Why Social Media is important for SEO

What does social media provide in terms of SEO? At MWI, we get these questions frequently from our the current and potential clients. Although social media has been a growing channel for marketing over the last few years, many firms haven’t yet begun to take advantage of it. This is crucial if you are investing in SEO. Setting up and managing social media accounts is crucial to support SEO initiatives, but the benefits of social media aren’t always apparent. Here are five benefits of social media is important for SEO.

1.) Social Media Signals

It’s no secret that Google, Bing, and other search engines use online conversations as part of their algorithm for ranking. Whenever people tweet, like or زيادة عدد ساعات يوتيوب comment on the content they like it is referred to as a social engagement. The more social engagements a piece of content receives, the more social signals you build to your site. Search engines measure these social signals and use it as a quality factor when ranking the content. It’s a way to determine what content people find useful in comparison to what their algorithm determines to be of good quality. A piece of content can be immediately indexed in the event that it’s receiving lots of social interactions.

2.) Link Building

It’s long gone from the time when you could go out and ask for hyperlinks from other sites. In the wake of Google’s Panda and Penguin algorithm, SEOs are forced to create links in the traditional way — create high quality content that is link-worthy. But how do you reach sites that would be willing to link to your website if asking them directly is thought to be an «unnatural» link building technique? Social media is your solution. Social media lets you place your content in front of relevant audiences that may be convinced to link to it in the event that it is worthy of linking to. These people may also promote your content to their friends which will increase the impact of your content.

3.) Content Amplification

You can write all the high quality content you want however, it will not get significant traction without the aid of amplification. Sure, email marketing can be an excellent method to amplify content, but it will only reach those in your database of marketing. It is possible to reach new audiences through social media. After you have shared your content, those who follow you will share it with their following in the event that they find it helpful. These people will then be able to share your content with their followers, which will increase your reach. In addition, you’ll gain relevant traffic through inbound linking, social signals, and brand recognition, all of which are used by search engines to determine content assessment of quality.

content amplification lifecycle

4.) Brand Awareness & Signals

Brand recognition and brand identity can tell search engines many things about the quality of your website as well as the extent to which it can be trusted in its ranking algorithms. Social media is a great way to increase an image for your business and also boosts your content. This is what Google calls a co-citation. Making these co-citations with social media can boost Google’s trust in your company website as well as helping with search queries that are personalized.

5.) Social Indexing

Search engines have been indexing social media sites since a while so they can now appear on results pages for search engines. This lets your brand appear in search results for branded search queries on more than just your own website. However, it’s even more than that. Individual tweets from Twitter were previously indexed and appeared in search results as well giving another opportunity for your website to be ranked in search. This was just temporary for a few months before Google took the decision to end it up until now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.