Five Reasons Why Social Media is important for SEO

What does social media provide in terms of SEO? At MWI, we get lots of questions from our current and prospective clients. While social media has become an increasingly popular channel for marketing in recent years, most firms haven’t yet begun to profit from the potential of it. This is especially important if you are investing in search engine optimization. While the advantages of social media are not immediately apparent, they’re essential for SEO support. Below are five reasons why social media is important for SEO.

1.) Social Media Signals

It is no secret that Google, Bing, and other search engines use online conversations in their algorithm for ranking. If people tweet, share, like or comment on the content they like that is known as a social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines look at the social signals they receive, تزويد مشتركين يوتيوب and consider it a quality factor when ranking the content. This allows search engines to identify the most popular content and also what they consider to be as high-quality. Content can be instantly indexed if it’s receiving a lot of social interactions.

2) Link Building

It’s past the period when you could just get hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to build links in by using the traditional method of creating top-quality content that’s relevant. How do you get in touch with websites willing to link to your content if asking them directly is thought to be an «unnatural» link building method? Social media can help. Social media lets you expose your content to of relevant audiences that may be influenced to link to it in the event that it is worthy of linking to. These people will promote your content to others increasing your influence.

3) The amplifying of content

You can create all the good-quality content that you wish to but it’s not going to gain significant traction without the aid of amplification. Marketing via email can be great method to boost content , but it can only be able to reach the people on your marketing list. Social media can help you expand your reach with your content. If you share your content with your followers, they will share it with their own followers if they find it helpful. These people will then spread the word to their networks to increase your reach. In return, you earn a lot of relevant traffic such as inbound links, brand recognition and social signals — all of which are used by search engines in determining the quality of the content.

content amplification lifecycle

4) Brand Awareness & Signals

Brand recognition and brand identity can inform search engines a lot about the quality of your website as well as the extent to which it can be believed to be in its ranking algorithms. Aside from amplifying your content Social media can also build brand awareness. Google refers to this as co-citation. These co-citations are built through social media , which can help improve Google’s trust as well as aid with the search engine’s branded searches.

5) Social Indexing

Since the search engines index social media accounts which means they show as search results. This lets your company’s brand appear in search results for specific queries that aren’t restricted to your website. This is even more effective. Tweets that were individual from Twitter were once searchable and included in the search results. This allowed your site to rank higher on search. It was temporary, however, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.