Five Reasons Why Social Media is important for SEO

What can social media provide in terms of SEO? MWI receives these kinds of information from both current and potential clients. Social media is a rapidly growing marketing channel that most companies have only just begun to take advantage of over the past few years. However, it’s vital to take advantage of it in particular if you’re putting resources into SEO. The creation and management of social media accounts is important for supporting SEO efforts, even though the benefits of social media aren’t always obvious. There are many reasons you should think about social media as part of your online strategy Here are five reasons it’s important to SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines make use of online conversations as part of their ranking algorithms. Whenever people tweet, like, comment or share an article This is referred to as social engagement. A piece of content that has more engagements on social media will have more social signals. Search engines analyze the social signals they receive, and consider it an element of quality when evaluating the content. It’s a way of evaluating what content people find useful in comparison to what their algorithm decides is of good quality. If something is receiving lots of social shares It can be quickly indexable.

2.) Link Building

It’s long gone of going out and soliciting websites to link to yours. Since the introduction of Google’s Panda and Penguin algorithm SEOs have to build links by hand — create high quality content which is relevant to linking. But how do you reach sites who are willing to link to your content if asking them directly is considered an «unnatural» link building method? Social media is the answer. Social media allows you to post your content and share it with people who are willing to link to it when it’s worthy of linking to. These people may also connect your content to their networks, further increasing the influence of your content.

3.) The amplifying of content

You can make all the high quality content you want however it will not gain an enormous amount of attention without amplification. Sure, email marketing is a great way to amplify content, but it can only reach those in your database of marketing. You can reach new audiences through social media. If you publish your content to your followers, they’ll be sure to share it with their own followers if they find it helpful. This will allow them to promote your content to their followers, thereby increasing your reach. In addition, you’ll gain relevant traffic as well as inbound linking social signals, as well as brand recognition All of which are used by search engines for content to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

The brand’s identity and reputation can tell search engines an awful lot about the overall quality of your website as well as how much it is respected in their ranking algorithms. In addition to boosting your content social media also aids in increase brand recognition. Google calls this co-citation. Building these co-citations using social media can improve Google’s trust and confidence in your site, as well as aiding by using branded search terms.

5.) Social Indexing

Search engines have been indexing the social media pages since a while and this means that they appear on results pages for search engines. This lets your company’s brand appear in search results for brand-related queries, which aren’t exclusive to your site. But it gets even better than that. Individual tweets from Twitter could be indexed and تزويد لايكات يوتيوب included in search results. This enabled your content to be more prominent in the search results. This was just temporary for a couple of months, until Google decided to cease using it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.