Five Reasons Why Social Media Is Important for SEO

What the heck does social media have to do with SEO? At MWI we hear many of these inquiries from the current and potential clients. While social media has been an increasing channel for marketing in recent times, ارخص موقع شراء ساعات يوتيوب [takut11.com] many businesses have yet to make use of it. This is especially true for companies that are investing in SEO. While the benefits of using social media might not be immediately apparent, they’re vital for SEO support. Below are five reasons why social media is crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing, and other search engines use online conversations as part of their ranking algorithms. Social engagements occur the time when people share, like, comment or share a tweet about content. Content that has more engagements on social media is likely to have more social signals. These social signals are used by search engines to rank the content. This allows search engines to identify the most popular content and also what they consider to be as high-quality. If something has a high amount of social engagement the content can be classified.

2) Link Building

It’s past the period when you could just solicit hyperlinks from other sites. Google’s Panda/Penguin algorithms have forced SEOs to linkbuild the old-fashioned way: write top-quality content that’s relevant. What is the best way to reach websites that will link to your site, if asking them directly would be considered «unnatural»? Social media is your solution. Social media enables you to expose your content to of relevant groups of people who may be influenced to link to it should it be worthy of linking to. People who promote your content to their friends which increases the power of your content.

3) Content Amplification

You can write all the good-quality content that you wish to however, it will not get much traction without amplification. Email marketing is an excellent method to amplify content, but it can only reach people within your marketing database. The possibility of reaching new audiences is via social media. If you publish your content to your followers, they’ll share it with their own followings if they find it helpful. These people will then also share it with their friends which will increase the reach of your content. You will also gain relevant traffic through inbound linking social signals, as well as brand awareness All of which are used by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines will use your brand’s reputation and image to assess the credibility of your website and how trustworthy it should be in their ranking algorithms. Aside from amplifying your content social media also aids in to increase awareness of your brand. This is what Google calls co-citation. These co-citations are built via social media in order to increase Google’s trust and help with branded searches.

5) Social Indexing

Since the search engines are able to index social media profiles and display them as search results. This allows your business to appear in search results for search queries that are branded and not exclusive to your site. It gets even more effective. Individual tweets from Twitter were once searchable and included in search results. This enabled your content to be ranked higher in the results of a search. It was temporary, however the deal was ended when Google stopped it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.