Five Reasons Why Social Media is Important for SEO

What the heck does social media have to in relation to SEO? At MWI we hear lots of questions from our potential and current clients. While social media has been a growing channel for marketing in recent years, most companies haven’t yet begun to make use of it. This is especially important when you’re investing in SEO. Creating and managing social media accounts is crucial to support SEO initiatives, but the benefits may not be immediately evident. There are many reasons you should think about social media as part of your online strategy, here are 5 reasons why it is essential for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online chat as part of their ranking algorithms for a long period of time. Social engagements occur when people like, comment, share, or tweet on a piece of content. Content with more social engagements will be able to show more social signals. These social signals are used by search engines to rank content. This is a method for search engines to decide what people find most useful and also what they consider to be high-quality. The content you’ve created can be instantly indexed if it’s receiving a lot of social interactions.

2.) Link Building

It’s long gone from the time that you could make a request for links from other websites. Google’s Panda/Penguin algorithms are forcing SEOs to linkbuild the traditional way: create quality content that is relevant. How do you get in touch with sites who are willing to link to your content , if you ask them directly, which is an «unnatural» practice for building links? Social media is the way to go. Social media lets you share your content with relevant audiences who may be willing to link to your content, should it be worth linking to. People who connect your content to their network and increase the reach of your content.

3.) The amplifying of content

The quality of the content you publish, it will not get much traction in the absence of amplifying it. Marketing via email is great method to boost content but it’s only going to reach those in your list of marketing contacts. Social media can help you expand your reach with your content. When you share your content, your followers will also spread it to their networks should they find it valuable. These people will then promote your content to their followers, increasing your reach. In addition, you’ll gain relevant traffic as well as inbound linking social signals, as well as brand recognition and can be utilized by search engines to make to determine the quality of your content.

content amplification lifecycle

4) Brand Awareness & Signals

Search engines use brand name and reputation to determine the quality of your site and how reliable it ought to be within their ranking algorithms. Apart from boosting the quality of your content social media can also help increase brand recognition. Google refers to this as co-citation. Making these co-citations with social media can help increase Google’s trust and confidence in your website as well as helping with branded search queries.

5.) Social Indexing

Since the search engines index social media profiles which means they show in search results pages. This lets your brand show up on search results when you type in branded search queries , which is more than just your own website. It gets even more effective. Individual tweets from Twitter were at one time indexed and displayed in search results too providing another method for your content to rank in search. However, https://deanfx21l.bloggerbags.com/20229009/how-much-you-need-to-expect-you-ll-pay-for-a-good-tik-tok (from this source) it was only temporary it was a short-term solution, and Google ended it after a few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.