Five Reasons Why Social Media Is Important for SEO

What do social media have to have to do with SEO? At MWI we hear lots of questions from our current and prospective clients. Social media is a fast expanding marketing channel that many companies have only started using in the last few years, however it’s vital to take advantage of it particularly if you’re investing resources into search engine optimization. While the benefits of using social media may not seem immediately obvious, they are vital for SEO aid. Here are five reasons social media is essential for SEO.

1) Social Media Signals

It’s not difficult to see that Google, Bing, and other search engines make use of online dialogue in their algorithm for ranking. When people share content via Twitter, Facebook or comment on the content they like, this is called a social engagement. The more social interactions a piece of content has, the more social signals you can build for your website. Search engines evaluate these signals from social media, and use it as an indicator of quality when ranking the content. This allows search engines to decide what content people consider to be most valuable and what their algorithms consider high-quality. The content you’ve created can be immediately indexed whenever it’s attracting a significant amount of engagement on social media.

2.) Link Building

The days of soliciting websites to add links to your site. Google’s Panda/Penguin algorithm has forced SEOs to build links by using the traditional method of creating good quality content that is pertinent. How do you reach websites that are willing to link to your website, even if you ask them directly, which would be thought to be «unnatural»? Social media is the way to go. Social media allows you to publish your content to people who are willing to link to your content, if it is worth linking to. These people may also connect your content to their friends which increases the power of your content.

3.) Content Amplification

You can write all the high quality content you want, but it won’t gain significant traction without the aid of amplification. Marketing via email is great method to boost content , but it can only reach people in your list of marketing contacts. Social media allows you to reach new audiences with your content. If you share your content, your followers will also share it with their following if they find it useful. Then those people will also share it with their friends and increase your reach. In return, you gain lots of relevant traffic and http://kisouv.com/profile.php?id=286200 — click through the next page, — click through the next page, inbound links, as well as social signals , and brand awareness These are all utilized by search engines to assess the quality of the content.

content amplification lifecycle

4.) Brand Awareness & Signals

Search engines may use your brand’s identity and awareness to determine the credibility of your website and how trustworthy it must be in their ranking algorithms. In addition to boosting your content social media also aids in build brand awareness. Google refers to this as co-citation. These co-citations can be built via social media in order to increase Google’s trust as well as aid with search results that are branded.

5.) Social Indexing

Since the search engines index social media sites, they are now showing up in search results pages. This allows your business to show up in search results for specific queries that aren’t exclusive to your site. This gets more effective. Individual tweets from Twitter could be indexed and included in the search results. This enabled your content to be more prominent in the results of a search. The program was only temporary, however it was a short-term solution, and Google removed it after few months. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.