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SEO opportunities to seize in 2023

Instead of joining the AI bandwagon, I decided to take the «road less traveled» and look to Google’s own resources.

What did Google increasingly stress at the end of 2022 and early 2023? What shows up in Google results prominently and causes a bump in analytics without too many people hyping it?

Below are the things I have noticed.

1. Google’s new focus: Helpful content

The aftermath of the helpful content update (HCU) rollout was underwhelming. But soon after, Google declared it as a permanent search ranking system, not a single event. More related updates which had prominent effects across websites have taken place since.

The HCU did not initially affect automated websites considerably.

Stressing helpful content instead of simply «quality content» is a paradigm shift. Google has focused on quality for years, me gusta el contenido so this is a massive change to their philosophy.