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14.02.2023hi everybody I’m Sabine Lindsey founder of paper specs with your weekly dose of child maker paper inspiration the legalization of recreational marijuana use in California brought with it marketing challenges unprecedented in American history simply put how the purveyors of cannabis with its long history as an illicit substance would package these new products would go a long way towards the public’s view of cannabis products as a whole the smart attractive packaging that San Francisco studio pavement design created for luxury cannabis brands Umrah employs a unique blend of embossing foil luscious papers and letterpress printing to emphasize the sensual mystical elements of the pre-world cigarettes leaper cartridges and cannabis flowers inside I say smart because pavement developed a distinctive box lacking any writing say for the zoo money rendered in gold foil between two filigree flourishes that can be used for all of the company’s products finely crafted by our friends ed studio on fire from Nina’s sumptuous classic crest epic black paper the boxes are blind embossed with an almost meditative botanical illustration that ends in a face neatly tying the natural ingredients inside to mother earth herself as a certified organic cannabis line the intention was for the identity to illuminate the connection of the cannabis plant to the earth and healing pavements foresight extended to the labeling of the boxes as well letterpress printed black and red on Annina classic crest natural white the labels bordered by eye catching perforations reminiscent of postage stamps are affixed to the boxes as needed it’s a system that makes it extremely easy to be flexible with existing skews create packaging for new products or update the cannabis strain name and other relevant details for existing ones they simply letterpress print new labels as needed rather than having to print a whole new box the labels also subtly suggest a handmade quality to the organic products they promote a personal touch that differentiates in increasingly crowded marketplace this is not the first time we’ve seen labels being used in this very clever dual-purpose way to enhance the design as well as add commercial benefits if you are paper specs problema and joy are exclusive designing labels tips that will stick with you Weber now find it at paper specs calm under the pros only tab did you enjoy this video then please subscribe to our Channel and of course it would be amazing if you shared with all your friends and keep sending me your fabulous printed pieces I love to feature them [Music]